Meta is building WhatsApp into its workplace collaboration platform

(Image credit: Workplace from Meta)

Meta (née Facebook) has announced it will shortly integrate messaging service WhatsApp into its collaboration platform, Workplace from Meta.

The company says the integration is designed to make it easier for companies to attain their employees, peculiarly frontline workers whose jobs involve dealing with customers out in the field.

The new feature is designed to let organizations to deliver important letters to their staff directly over WhatsApp, thereby avoiding delays inherent to services like email that are checked less often past frontline workers.

The WhatsApp integration will supposedly scroll out at some point in 2022, but Meta has non offered a specific launch date (the company is calling this a "pre-annunciation").

The new WhatsApp integration was informed at least in office past enquiry conducted by Workplace from Meta, which shows that many frontline workers are dissatisfied by the level of communication they receive from their organization.

Based on a survey of 7,000 frontline workers and i,300 executives, the report states that merely 54% feel connected to their visitor headquarters, while a similar proportion complain that in-office employees receive amend perks and benefits.

As a result, roughly one-half (47%) of frontline workers say they are planning to find a new role this yr, and an even larger percentage (49%) will attempt to motility out of the frontline workforce entirely.

A like report from Microsoft recently came to the same decision. The company found that frontline workers are likewise often disregarded when information technology comes to software deployment, with more than than half saying they did not feel valued by their employer.

Co-ordinate to Meta, the new WhatsApp integration will aid frontline workers plant a tighter human relationship with their leadership team, which should in plow reduce the staff turnover charge per unit and boost productivity.

"We're at a critical juncture of the employer-frontline relationship and the Neat Frontline Resignation is a very real threat," said Christine Trodella, Global Director at Workplace from Meta.

"While it's clear from this year'due south report that business leaders recognize the central role frontline workers play, actions speak louder than words. Now is the fourth dimension for leadership to mind, larn and more importantly, take activity to build a workforce that is inclusive of the workers who brought them through the pandemic."

Also bank check out our list of the all-time video conferencing software around

Joel Khalili is a Staff Author working across both TechRadar Pro and ITProPortal. He's interested in receiving pitches effectually cybersecurity, data privacy, cloud, storage, internet infrastructure, mobile, 5G and business hardware.